Spicy Foods, Global Cuisine Seen As Key Frozen Food Drivers In 2025
Conagra’s report identified five trends to watch in 2025. They include:
• Modern Health: Health-conscious consumers are seeking frozen products that cater to gut health, portion control, and other dietary needs. Frozen foods with probiotics and nutrient-dense, gut-friendly ingredients have grown 33% during the past three years. New products accommodating the more than 15 million Americans currently using GLP-1 medication with convenient options are also transforming the category. For those with a sweet tooth, better-for-you frozen desserts are also on the rise.
• Elevated In-Home Experiences: While more people are choosing to stretch their budgets by dining at home, consumers are looking for premium, restaurant-quality options. With an additional 25.6 billion in-home eating occasions since pre-pandemic, buyers are recreating restaurant dishes at home. Frozen food is meeting this demand by offering premium, chef-inspired, and celebrity-backed products that save on preparation time while providing value, fun, and unique experiences.
• Global Cuisine: Increasingly diverse flavors continue to grow in the frozen aisle. Indian-inspired meals such as tikka masala and Japanese flavors such as teriyaki are booming, while global street food topped $543 million in sales. Younger generations are embracing these tastes and are 24% more likely to purchase globally inspired products.
• Bites & Minis: Small but mighty, bites and mini portions continue to grow in popularity, appealing to families and younger consumers. With sales increasing to $2.4 billion and a 31% increase in consumption year-over-year, these products are convenient and offer an array of options for any occasion. They're no longer thought of as just appetizers – 84% are now being enjoyed as meals.
• Spice & Heat: Spicy frozen foods are heating up, with U.S. sales surpassing $2 billion. Younger generations have a strong preference for spicy foods. In fact, Gen Z is 48% more likely to buy spicy frozen meals. Popular emerging spice profiles, such as gochujang also reflect the influence of global cuisines on this trend.