SpartanNash revamps own brand cheese line

The Michigan-based food solutions company has updated the formula and packaging of its private label cheese products.
Zachary Russell
Associate Editor
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Our Family brand cheddar cheese

Food solutions company SpartanNash has updated its line of own brand cheese products. The Our Family brand of cheese products, ranging from shreds, slices, snack sizes and more, now have a new design and taste, and are available at SpartanNash-supplied retailers nationwide.

The company, based in Grand Rapids, Mich., says the new Our Family cheese offerings have been reformulated to optimize taste. The shredded cheese features a new recipe that delivers a “richer, more satisfying” taste. All Our Family cheeses are rBST-free and use premium ingredients.

“During the pandemic, Americans had to get creative to keep meals at home interesting,” said SpartanNash senior vice president and chief marketing officer Amy McClellan. “Given the versatility of cheese, as both an integral ingredient and nutritious snack, we’ve seen an expansion of cheese consumption over the last two years. We leveraged insights from shoppers and food retailer customers to develop new products in our test kitchens, and we will continue to find innovative ways to improve Our Family products.”

In addition to a new taste, shoppers will be able to identify the new packaging by the bright colors and fun window shapes designed to integrate the actual product with artwork. The new packaging also offers a QR code that links directly to a web page featuring recipes that use the product as an ingredient.

The announcement follows two leadership announcements from SpartanNash: Amy McClellan was named chief marketing officer, and Bennett Morgan was named chief merchandising officer earlier this year. The company also announced its expanded operations in California.

SpartanNash, owns 145 supermarkets, primarily under the banners of Family Fare, Martin's Super Markets, D&W Fresh Market, VG's Grocery and Dan's Supermarket, and employs 19,000 workers.