SpartanNash Remodels Second Family Fare Store
SpartanNash continues to advance its grocery store modernization efforts with the reopening of its Family Fare store in Sparta, Mich.
According to the company, the newly redesigned location is the second pilot store in SpartanNash’s effort to deliver on its customer value proposition, providing a shopping experience centered on fresh products, convenience, and value. The first pilot store is located in Holland, Mich.
“We gained valuable insights from the success of our Holland store concept and have incorporated those into our Sparta location,” said Bennett Morgan, executive vice president and chief merchandising officer with SpartanNash. “Our goal with this project long-term is to continue listening closely to both our shoppers and Associates, evolving and shaping the future of grocery shopping with solutions that truly meet the needs of the communities we serve.”
The refreshed Sparta location integrates innovation while maintaining the neighborhood feel that Family Fare shoppers expect. The company also lowered prices on more than 6,000 products as part of an effort to bring more value to the Sparta community. Future Family Fare remodels will be informed by insights gleaned from the two pilot locations in Holland and Sparta, SpartanNash officials said.
The Sparta Family Fare showcases a layout designed to highlight fresh produce, floral and bakery, with popular offerings from the Holland pilot location, such as:
- $20 healthy meal kits that can be prepared in 20 minutes or less
- A chef-driven grain bowl program, featuring international flavors like zaatar, gochujang, and chimichurri
- Curated specialty cheese selections focusing on Michigan and Wisconsin-made cheeses
- Fried sandwiches, including Alaskan wild-caught cod, crispy chicken with hot honey and pork loin
- A bulk jerky bar
- Mac and cheese options incorporating craft beer, BBQ pulled pork, and basil pesto chicken
- Nostalgic candy station with memorable sweets from yesteryear
SpartanNash celebrated the completion of the update to the Sparta store with a ribbon-cutting ceremony and presentation of a donation of $10,000 to Sparta Public Schools.
