SpartanNash Names Marketing VP For Retail Banners

SpartanNash has named Matt Plumb its vice president of Marketing for the company’s Retail Banners. 

In a newly created role, Plumb will lead shopper-focused marketing strategies for the company’s portfolio of nearly 200 retail stores. He will work to define brand architecture and a differentiated experience for each banner based on shopper insights. 

“As we continue to build shopper loyalty and enhance the in-store and online experience for Family Fare, D&W Fresh Market, Martin’s Super Markets, and beyond, we want to showcase what our banners offer to fit each family’s preferences,” said Erin Storm, senior vice president and chief marketing officer with SpartanNash. “Matt will be key in working with our retail and merchandising teams to deliver freshness, value, convenience, and outstanding customer service to our guests — building on what they already know and love about each of our banners.”

Plumb recently served as an independent marketing consultant, developing customer segmentation and targeted marketing strategies for startup companies. He has also held roles as senior director, Marketing for Suntory Global Spirits, overseeing the company’s U.S. whiskey portfolio. 

He started his career at Kraft Heinz, where he held roles from associate brand manager to category head, establishing the portfolio strategy for the CPG company’s mainstream coffee brands.