SpartanNash implements new click-and-collect program
Grand-Rapids, Mich.-based SpartanNash is teaming with Toronto-based Unata, a provider of 1-to-1 digital solutions for grocers, for the company's new click-and-collect program. Known as Fast Lane, the program allows customers to order groceries online and schedule a convenient time to pick them up.
SpartanNash, a food distributor and grocery store retailer, launched Fast Lane at its first location in Grandville, Mich., in mid-July. Less than a month later, and following a successful first store pilot, 10 more locations have been launched. Family Fare Supermarkets will continue to expand Fast Lane over the next few years, growing to up to 50 stores in Michigan by the end of 2017.
SpartanNash's new digital customer experience allows shoppers to both plan their in-store shopping and make click-and-collect orders on one interconnected website, seamlessly switching between the two methods of shopping without losing their product selections.
Unata's 1-to-1 personalization engine powers SpartanNash's e-commerce catalogue, weekly ad, promotions and digital offers and integrates its Yes! loyalty program, where both Fast Lane and Yes! Loyalty members automatically have their preferences loaded into their Fast Lane account, making it more convenient to build their shopping cart.
"The launch of Fast Lane is part of SpartanNash's commitment to providing our store guests with a personalized, convenient shopping experience that exceeds their expectations," said Larry Pierce, SpartanNash executive vice president of merchandising and marketing. “Our click-and-collect program takes our company's digital customer experience to a whole new level.”