SpartanNash features private brand discounts in Habitat for Humanity fundraising campaign

Grand Rapids, Mich.-based SpartanNash said it is launching a companywide fundraising campaign for Habitat for Humanity affiliates where corporate-owned retail stores are located. The campaign will run from March 4-13.

At more than 150 stores and fuel centers, customers will have the opportunity to donate $1, $5 or $10 to their local Habitat for Humanity affiliate via any checkout lane. When customers make a donation, they will receive four coupons toward Spartan or Our Family private brand products. Stores will hold additional fundraising activities during the 10-day fundraiser. More than 50 affiliates will benefit from the donations, the retailer said.

SpartanNash said it has partnered with Habitat for Humanity affiliates in Michigan since 2006, surpassing the $1 million donation mark in 2015. The company also supported eight home builds with Habitat for Humanity of Kent County, the most recent of which was a home build for a veteran in 2015. In 2011, the company began sponsoring LEED-certified homes and sponsored the 100th LEED-certified home by Habitat Kent in 2012.

Along with the fundraising campaign, SpartanNash associates have been involved with community events for Habitat for Humanity by volunteering to build Habitat for Humanity homes. This campaign brings together SpartanNash stores and Habitat for Humanity and celebrates both companies’ shared values: hard work, dedication and community service, the retailer said.

“SpartanNash is thrilled to be working with Habitat for Humanity affiliates around the country to address the need for affordable housing,” said Meredith Gremel, vice president, corporate affairs and communications and executive director of the SpartanNash Foundation. “Habitat’s mission to strengthen families and neighborhoods through partnership, house building and affordable home ownership goes hand in hand with our corporate responsibility.

"The power of smaller contributions from generous individuals can build not only homes—but hope—for Habitat homebuyers," she continued. "This temporary boost, along with their zero percent interest mortgages, is what makes dreams come true.”