SpartanNash Customers Gather at 2022 Fall Expo

Attendees of the event had the opportunity to discuss industry challenges and trends, as well as discover new products from SpartanNash's private brands.
Zachary Russell
Associate Editor
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SpartanNash 2022 Fall Expo

Michigan-based food solutions company SpartanNash held its 2022 Fall Expo this week in Grand Rapids, Mich., where more than 1,500 grocery suppliers and independent retail customers attended.

The event, themed “Delivering Seasonal Values,” allowed SpartanNash’s independent grocery customers who sell the company’s private label products, CPG-brand representatives and SpartanNash leaders to discuss industry challenges and solutions, upcoming trends and more. SpartanNash distributes grocery and household goods, including fresh produce and its Our Family portfolio of products, to locations in all 50 states along with several international businesses, while operating its own banner stores.

“The SpartanNash Expo was extremely energizing this year, with a heightened focus on delivering the ingredients for a better life, made possible through our unique industry insights and solutions, as well as through the continued benefits from our Supply Chain Transformation initiative,” said SpartanNash Senior Vice President and Chief Merchandising Officer Bennett Morgan. “In the midst of the highest inflationary environment we have seen in the past 50 years, the partnerships and collaboration with our CPG-brand partners, national accounts and 2,100-plus independent grocers have been instrumental in combating higher costs to provide the millions of households we serve with best value on food and everyday household essential items.”

Attendees at the 2022 Fall Expo participated in several educational sessions, including supercharging marketing efforts, specialty and variety merchandising, shopper expectations, promotional planning, prevention of severe incidents in the workplace and crisis response.

Customers were also connected with hundreds of deals and promotions at expo booths and auctions, discovering new products offered by both national CPG brands, specialty suppliers and SpartanNash’s Own Brands. Prior to the Expo starting, independent retail customers were able to attend a model store event at local SpartanNash-owned Family Fare and D&W Fresh Market stores, allowing them to see and experience new merchandising and marketing efforts.

Attendees at the expo had the opportunity to meet Heisman trophy winner and former NFL star Desmond Howard, a Michigan native, along with Paralympic medalist Melissa Stockwell, who is the company’s Our Family brand ambassador.