Spanish supermarket celebrates 10th anniversary with new products

Spanish supermarket chain Eroski recently celebrated the 10th anniversary of its gourmet line SeleQtia by creating a partnership with the Basque Culinary Centre in San Sebastian, Spain, to create new products, modernize its image and enhance the “sensory experience” of customers, according to a story in European Supermarket Magazine.

The revamped line was presented to 150 associates in the Basque Culinary Centre last week followed by a tasting.

"The tastings help the chefs score the food in terms of quality in areas such as texture, taste, smell, presentation, and ingredients. Their tests give a global 'sense' score and indicate if the product is appropriate for the SeleQtia line or if it must be reformulated to guarantee the best sensory experience," said the R&D team at the culinary centre, according to the magazine.

New products added to the gourmet line include fresh and frozen pizzas, fresh and dry filled pasta, Cantábrico sardines, and sweet pastries.