Southeastern Grocers partners with Chef Curtis Stone for fresh seasonal meals

Southeastern Grocers, the Jacksonville, Fla.-based parent company of BI-LO, Harveys and Winn-Dixie stores, announced a fresh partnership with Food Network Celebrity Chef Curtis Stone to launch “Cooking with Curtis for under $10.” The program is aimed at helping people eat well for less by offering customers affordable fresh seasonal meal solutions that can be made from scratch at home easily.

A combination of Southeastern Grocers’ research and industry research revealed that many shoppers want to eat well, but run into barriers such as affordability, meal preparation time, knowledge of ingredients and more. Research also shows that nearly all of Southeastern Grocers' customers, regardless of budget, want to feed their families healthful, nutritious meals for less money, the company said, and approximately 25 percent of customers rely on food assistance and are looking for affordable options for fresh, healthful foods.

To solve those challenges for its customers, Southeastern Grocers said it is offering unique recipes created by Chef Curtis. Recipe cards are available in all stores, in the weekly ad circular and online. A different fresh seasonal ingredient will be featured each month with four easy-to-follow recipes. The ingredients for each delicious recipe will cost less than $10.

Meal recipes and other helpful cooking tips from Chef Curtis Stone can also be found at www.bi-lo.com/cookingwithcurtis, www.harveyssupermarkets.com/cookingwithcurtis and www.winn-dixie.com/cookingwithcurtis. A scan of the sites on Store Brands part shows that the recipes feature a number of store brand ingredients.

Chef Curtis is a nationally known TV personality who has been featured in shows such as Food Network’s Beach Eats USA and Kitchen Inferno, TLC’s Take Home Chef and Bravo’s Top Chef Masters, the company said, and appeared on The Oprah Winfrey Show and The Ellen DeGeneres Show. He recently opened Maude restaurant in Beverly Hills, Calif., to rave reviews.

“Southeastern Grocers and Chef Curtis share a common passion to help families eat well for less, with fresh, easy meals they can make from scratch at an affordable price,” said Sharry Cramond, executive vice president of marketing and communications for Southeastern Grocers. “Chef Curtis’ philosophy and $10 meal ideas resonate with our customers who want to prepare easy, healthy meals that add variety to their family tables. We’ve partnered with Chef Curtis because fresh and affordable foods are important to our customers — and providing the best for our customers is our priority.”