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01/20/2023

Southeastern Grocers Opens First Fresco y Más Liquor Store

Located in Miami, Fla.'s Central Shopping Center, the new liquor store will carry 1,400+ liquor selections and 500+ wines.
Zachary Russell
Associate Editor
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Southeastern Grocers (SEG), Store Brands2022 Retailer of the Year, has opened its first Fresco y Más liquor store.

Located 3807 NW 7th St. in Miami, Fla., the first liquor store from the Hispanic grocery banner offers more than 1,400 liquor selections, an expansive selection of rums and more than 500 wines. In addition to SEG’s private label alcohol products, the store also features a selection of mixers, drinkware and other spirit essentials.

“We are dedicated to evolving with our communities to offer our customers the best products and services they desire,” said Sergio Benitez, director of Operations at Fresco y Más. “After serving this local community for six years, we’re excited to increase our offerings and expand our presence in Miami. We pride ourselves on offering our Miami neighbors a wide selection and price-match guarantee to ensure a great shopping experience every time they visit."

To celebrate the new store, Fresco y Más Liquor will host a weekend celebration on Friday, Jan. 20 from 4 – 8 p.m. and Saturday, Jan. 21 from noon – 4 p.m., featuring product giveaways, live entertainment and product sampling. Fresco y Más Liquor will be open Monday – Saturday from 9 a.m. – 10 p.m., and Sunday from 10 a.m. – 7 p.m.

Founded in 2016, Fresco y Más grocery stores serve Hispanic and Caribbean communities throughout Florida. SEG, the parent company of Fresco y Más, Harveys Supermarket and Winn-Dixie, operates stores in Alabama, Florida, Georgia, Louisiana and Mississippi.