Southeastern Grocers to launch its first private brand pet food line

Southeastern Grocers, Jacksonville, Fla., said it is launching its first private brand of pet food beginning in November. The Whiskers & Tails brand will include six varieties of dry dog food, 18 of wet dog food, five of dog treats and biscuits, 16 of dog rawhides, four of dry cat food, 26 of wet cat food and five of cat litter.

“Pets are more than just animals to our customers; they are cherished family members, which is why Southeastern Grocers is committed to using the highest-quality ingredients in our new pet food product line,” said Scott Morris, executive vice president of merchandising for Southeastern Grocers. “The Whiskers & Tails brand will encompass delicious and nutritious products and flavors that pets will love at a value our customers can depend on.”