Soft N Dry Diapers Names Private Label Expert Daly Strategic Advisor
Soft N Dry Diapers Corp. has named Jim Daly as a strategic advisor and a new member of the company’s board of directors.
Daly has decades of private label experience having served as president and CEO of Private Brands Sales & Marketing Inc. Under his leadership, the Chicago-based company honed its expertise in the consumer-packaged goods industry across the United States, collaborating with Aldi, Sam's Club, WinCo, Walgreens, CVS, Topco, HEB, and UNFI.
"Jim Daly joining our Board of Advisors rounds out our Soft N Dry Last Mile Retail Network strategy for our OEM partners and Retail customers, in the United States," said Matthew Keddy, CEO of Soft N Dry. "Jim's exceptional understanding of private label retail and his track record of driving growth through strategic partnerships and innovation-driven sustainability perfectly align with our goals. His expertise will be invaluable as we continue to expand our footprint across North America and European sales, especially in this critical time of growing demand for sustainable and high-performance TreeFree Diaper products."
“Soft N Dry represents a new direction in private label baby care products in the United States and Europe, and its commitment to sustainability and product innovation aligns perfectly with the evolving needs of today's retailers and consumers alike,” said Daly. “I look forward to leveraging my experience to help Soft N Dry grow and succeed in this rapidly expanding market."
Soft N Dry's proprietary ecoFlex Core technology eliminates the use of tree fiber in diaper production, allowing the company to position itself as a leader in sustainability and performance within the global diaper market.
As part of his advisory role, Daly will work closely with the executive team and board members in North America and Europe to develop and implement strategic initiatives that drive growth, innovation, and Soft N Dry's sustainable product offerings for OEM baby diaper manufacturers and retailers with own brand diaper products in North America, Europe, and Latin America.
