Sobeys introduces Seafood Steamer option

Sobeys Inc., Stellarton, Nova Scotia, announced the launch of the Seafood Steamer, available at Sobeys’ seafood service counters. The new product line is said to address some of the common concerns Canadians have when preparing seafood, including mess, smell and uncertainty.

The Seafood Steamer is a convenient take on the classic French en papillote cooking method, Sobeys said, where fish is steamed in a parchment paper pouch. Customers simply choose their favorite fish or seafood and seasoned butter at the Sobeys seafood counter; the seafood is then sealed in an oven-safe ready-to-cook bag. Once at home, customers follow the cooking instructions on the back of the Seafood Steamer bag, locking in aromas and flavors to produce moist and tender seafood every time.

“Many Canadians like to eat seafood, but they may lack the confidence to properly prepare it, or they avoid fish because of the mess,” said Bryon Feener, senior director, meat and seafood merchandising and commercial programs for Sobeys. "While cooking a fish dinner may be intimidating for many people, the Seafood Steamer takes the fuss out of fish and makes it easy to enjoy almost any kind of seafood."