Snapshot of Wegmans touts chain’s private label offerings
When Rochester, N.Y.-based Wegmans Food Markets opened its first Massachusetts store last year, “2,000 people lined up to get inside,” noted an article titled “The Wonder of Wegmans” posted by PMNTS.com on Jan. 11. The article’s snapshot of the 92-store East Coast chain calls attention to Wegmans’ store brands and fresh-prepared food.
Wegmans has a huge following on social media, stated the article, noting that “the Wegmans Twitter group — #Wegmania — is quite possibly the most upbeat place on the Internet.”
Why is Wegmans so popular? Here are five reasons, according to PMNTS.com:
- On the leading edge of trends, Wegmans understands what millennials want in terms of an exciting place to hang out and try delicious, daring food.
- The retailer has a large assortment of organic and local products, including items produced on Wegmans’ own organic farms.
- Wegmans’ vertical integration — it controls its distribution channels and owns rather than leases warehouses, for example — allows the chain to keep its prices 10 percent to 17 percent lower than competitors’ prices.
- The chain expands slowly and cautiously, limiting its reach to six states in the Northeast.
- Wegmans has invested in back-end digital improvement. An upgrade in 2006 to synchronize the retailer’s data with local and national suppliers led to a $1 million gain in supply chain efficiency from reductions in labor and inventory costs.
To read the article, visithttp://http://www.pymnts.com/news/retail/2017/the-wonder-of-wegmans-2.