Smart & Final launches store brand charitable giving campaign

Commerce, Calif.-based Smart & Final announced the launch of its new giving campaign, First Street First Percent. During the campaign, the company will donate the first 1 percent of net profits from the sale of its First Street private brand products at Smart & Final stores in California, Nevada and Arizona to the Smart & Final Charitable Foundation to support local nonprofits.

"Smart & Final has a long history of giving back to the communities we serve," said Dave Hirz, CEO, Smart & Final. "With our new First Street First Percent program, we are taking our community commitment to the next level."

First Street, Smart & Final's flagship private brand, features more than 2,000 quality products and represents more than 23 percent of Smart & Final's total sales. Customers can find First Street products across most categories throughout the store, from grocery, frozen and dairy to packaging and cleaning products, the retailer said.

Smart & Final said customers will see signage throughout the store that provides information about the First Street First Percent program and showcases how purchase of First Street products could benefit local communities.

"Now when customers buy First Street products, our premier private label brand, they will be giving back to local communities through our Smart & Final Charitable Foundation," Hirz stated.

Through the Smart & Final Charitable Foundation, funds generated will support local nonprofits, e.g., food pantries, little leagues, Boys & Girls clubs, the American Heart Association, Special Olympics, Olive Crest, local schools and many more.

"Buying First Street products will mean better playgrounds, more music in schools, more new uniforms and more meals for friends and neighbors in need," Hirz added.