SIMPLi Brings New Items Exclusively to Whole Foods for Limited Time

SIMPLi, a brand of Regenerative Organic Certified, single-origin, plant-based products, is launching new products exclusively at Whole Foods Market for a three-month period.

Available now, SIMPLi's new pantry items will be available nationally at Whole Foods Market as a limited-time exclusive retailer. The products include Regenerative Organic Certified Lupini Beans, Black Beans, Kidney Beans, Gigante Beans, Chickpeas and Amaranth. 

Whole Foods Market will also expand SIMPLi's signature Regenerative Organic Certified Tri-Color Quinoa and Red Quinoa nationally. SIMPLi's Regenerative Organic Certified White Quinoa and single-origin Extra Virgin Olive Oils will continue to be sold in select Whole Foods Market regions. SIMPLi's new pantry foods are single-origin heirloom varieties and USDA Organic Certified, Fair for Life Trade Certified, and Regenerative Organic Certified.

"Whole Foods Market is deeply committed to supporting regenerative organic agriculture, and we are proud to launch SIMPLi's new Regenerative Organic Certified beans and amaranth exclusively in Whole Foods Market stores nationwide," said Lizette Coello, category merchant at Whole Food Market. "The Regenerative Organic framework supports a holistic approach to farming with practices that help build healthy soil and sequester atmospheric carbon while advocating for farmworker fairness. SIMPLi's current regenerative organic crops like quinoa already rotate with the beans, so now we're bringing all of these products to market together to offer our customers a broad range of Regenerative Organic Certified ingredients."

SIMPLi, founded in 2020 by native Peruvian Sarela Herrada and her husband, Matt Cohen, partners directly with farming communities around the world to ethically source authentic, single-origin ingredients.

"Matt and I founded SIMPLi to create a fairer food system that restores the planet's natural resources rather than depletes them, and we can't think of a more trusted retailer to launch our new products with than Whole Foods Market," said Herrada. "With the launch of our new products, we are extremely proud to become one of the leading Regenerative Organic Certified licensed brands helping spotlight the best practices for healthy communities and the planet while providing delicious and nutrient-dense products to consumers across the United States."