ShopRite’s new store brand line honored by PLMA

ShopRite’s newly launched store brand, Wholesome Pantry, was recently awarded two Private Label Manufacturers Association (PLMA) 2017 “Salute to Excellence Awards.”

 “We are honored that Wholesome Pantry has been singled out for these prestigious awards by the PLMA,” said Loren Weinstein, director of private label/branding at ShopRite. “With Wholesome Pantry, we are providing our customers with an innovative product line that answers the call for accessible, affordable and delicious organic and free-from options.”

Wholesome Pantry Organic Spring Mix Salad and Wholesome Pantry Creamy Almond Butter were singled out for the PLMA award in their “Healthy Eating & Natural Foods” and “Spreads” categories.

According to PLMA, more than 560 private brand products were evaluated across 52 categories for their Salute to Excellence Awards. The winning Wholesome Pantry products will be displayed on PLMA’s website in late October and at the organization’s Private Label Trade Show to be held Nov. 12-14, at the Donald E. Stephens Convention Center in Rosemont, Ill.

Launched last December, Wholesome Pantry is ShopRite’s newest private brand line. Designed as an accessible alternative for customers seeking cleaner ingredients and simpler labeling, Wholesome Pantry’s free-from line includes products devoid of 110 ingredients and contains no artificial additives, flavors or preservatives. The line complies with standards set by the USDA National Organic Program.