ShopRite's dietitians in the spotlight during Family Meals Month
ShopRite’s store brands go beyond its private branded products. This month, Family Meals Month, the Keasbey, N.J.-based retailer is engaging its team of in-store dietitians, of which the grocer is well known, to help customers create and enjoy nutritious and good-tasting family meals. ShopRite is holding in-store classes and community events for its shoppers to participate.
“ShopRite has always believed that one of the keys to healthy eating is finding ways to enjoy more meals at home,” said Natalie Menza-Crowe, director of health and wellness at ShopRite. “We’re proud to expand the reach of our award-winning Family Meals Month campaign this year by focusing on in-store activities, and we’re looking forward to helping our shoppers find fun, easy and delicious ways to share meals together during the month of September and all year round.”
The theme of this year’s campaign, “From Our Family to Yours,” highlights the 50 individual families who own and operate 276 ShopRite supermarkets located across New York, New Jersey, Connecticut, Pennsylvania, Maryland and Delaware. The campaign shares their favorite tips to help shoppers find convenient, unique and affordable meal solutions at their local supermarket.
“Our owners live and work in the communities that their stores are located in,” Menza-Crowe said. “They understand the ever-changing challenges of balancing work and home lives, and are committed to helping shoppers find healthy meal solutions that offer variety, flexibility and value.”
While events will vary by store, dietitians will host free food demonstrations, classes and events geared toward assisting customers finding meal solutions. Additionally, the supermarket will support the campaign via distribution of free recipe books, social media content, broadcast TV commercials, weekly circular promotions, digital ads, dedicated online pages and outdoor billboard ads.
Celebrated in September, National Family Meals Month was created in 2015 by the Food Marketing Institute (FMI) Foundation in order to encourage families to enjoy one more meal at home each week.