ShopRite's Bowl & Basket, Perdue Partner On New Prepared Chicken Line
ShopRite is bringing together its Bowl & Basket own brand with Perdue Foods to expand its assortment of no-antibiotics-ever (NAE) fresh-prepared chicken.
The collaboration will give ShopRite shoppers access to a variety of products, including ready-to-eat NAE rotisserie chicken, roasted oven-stuffer chickens, whole roaster breast, fried chicken, chicken wings, and chicken tenders. Special, limited-time flavors will also be available, including the new Pollo Asado Rotisserie Chicken, slow-roasted in a signature blend of Latin spices to provide a restaurant-quality meal experience at home.
“We know customers are looking for convenient, better-for-you options for mealtime without sacrificing great taste,” said Mark Van Buskirk, group vice president of Fresh for Wakefern Food Corp., the supermarket cooperative and merchandising and distribution arm for ShopRite stores. “That’s why we are excited to offer our co-branded Bowl & Basket and Perdue prepared chicken that meets the highest quality standards and is free from antibiotics and full of flavor.”
The co-branded campaign highlights chicken that is raised on family farms with no antibiotics ever. Shoppers can find the co-branded, grab-and-go chicken in the fresh-prepared foods department at many ShopRite stores. The prepared-foods chicken area will also feature co-branded, limited-time-only, and seasonally-driven flavors such as slow-roasted Pollo Asado Rotisserie Chicken, Korean Barbecue, Nashville Hot, and other specialty items throughout the year.
"For more than 105 years, Perdue's fourth-generation, family-owned brand has continued to innovate and evolve our products to fit into any lifestyle,” said John Moore, senior marketing manager at Perdue Foods. “The grab-and-go convenience of our co-branded chicken dishes means spending less time on prep and more time gathered around a delicious, affordable, and nutritious meal with loved ones, something we know is especially helpful to consumers as kids get back to school and families get back to routine this fall."
