ShopRite rebrands as ‘locally grown’ grocer
A new ShopRite campaign to sell locally grown produce is putting farmers and dietitians at the forefront of the Keasbey, N.J.-based retailer.
According to the Daily Voice, the campaign, called "Locally Grown," features expanded partnerships with local farmers, and a dietitian-driven focus on the health and wellness benefits of fresh produce.
ShopRite stores will feature "Locally Grown" displays offering the names and addresses of farms where the produce was sourced.
In addition, some stores will have weekend "farm stands” outside and there will be dieticians to demonstrate how to cook fresh produce.
Read the Daily Voice article here.