Shoppers Drug Mart creates new private brand

Shoppers Drug Mart is offering a holistic approach to beauty

Shoppers Drug Mart is creating a new private brand via services.

The company announced it will open a pilot store, the Beauty Clinic by Shoppers Drug Mart, dedicated to cosmetic dermatology services. Overseen by nurse practitioners, the new clinic combines the expertise and high standards customers expect from Shoppers Drug Mart, with comfort and discretion in a new store format, according to the company.

"Our customers expect us to offer the latest beauty products and services to meet their needs," says Rachel Huckle, senior vice president of Shoppers Drug Mart. "With our expertise in both the health and beauty business, offering cosmetic treatments feels like a natural step for us. At the Beauty Clinic, customers can go beyond the beauty counter to a truly holistic luxury beauty experience."

According to the company, the new pilot will provide one-on-one consultations and perform select cosmetic dermatology services and treatments, including cosmetic injections, dermal fillers, microdermabrasion, peels and a variety of laser services. The new store will also be the only clinic in Oakville to offer Picosure Laser Treatments.

The Oakville location opens to the public on Dec. 22 in the Shops on Dundas (2501 Prince Michael Dr.). The company has plans to open a second location in Toronto in the Shops at Don Mills in 2019.