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10/18/2021

Sephora launches two new online features

Cosmetic retailer Sephora is launching new features to help customers navigate its large portfolio of items, including own brand and exclusive products.
Zachary Russell
Associate Editor
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Cosmetics retailer Sephora is launching new shopping features that could help improve own brand makeup sales. The two new features — a same-day delivery service and a live chat feature enabling shoppers to speak to a stylist — are the latest from the makeup retailer.

Recently, the store partnered with Kohl’s to replace the department store’s beauty section, as well as released an online tool to help customers find products that match their skin tones

With the new same-day delivery option, customers can receive their beauty products within two hours if an order is placed by 4 p.m local time. Once an order is placed and same-day delivery is selected on Sephora.com or the Sephora mobile app, a courier will deliver it to the chosen address for a fee of $6.95. 

“Sephora knows consumers now more than ever are seeking convenient and fast fulfillment options that are built into their shopping experience,” said Sephora. “Nearly half of Sephora shoppers place Same Day Delivery in their top three delivery methods.”

In addition to speedier delivery, Sephora is re-introducing its shopping advisory tool. Live Beauty Help, formerly known as Home Chat, aids the traditional chat experience by connecting shoppers directly with a live Beauty Advisor, who is an expert in Sephora’s categories, product assortment and application. 

Clients are chatting with real people online, allowing them to better navigate Sephora’s exclusive and own brand catalog of products. Clients were previously able to use this tool on Sephora.com, and it has now expanded on the Sephora App.