SEG Celebrates Hispanic Culture With New Products, Partnerships

Southeastern Grocers (SEG) is celebrating Hispanic Heritage Month by launching new products to its private label assortment and offering monetary support to local organizations in the communities it serves.

SEG partners with more than 60 Hispanic suppliers to bring authentic and innovative product offerings to its customers. During Hispanic Heritage Month, SEG is highlighting Hispanic suppliers with special product features in stores and online to allow customers to easily identify and explore Hispanic-owned products. The grocer will also feature two new SE Grocers products produced and developed in collaboration with Hispanic suppliers:

• SE Grocers Plantain Chips: Crafted in partnership with Ecuador-based company, Life Food Products, these delectable plantain chips are a delicious snack or recipe addition, offering an authentic taste of Ecuador.
• SE Grocers Export Soda Crackers: Developed in conjunction with Grupo Bocel from the Dominican Republic, these soda crackers are a delightful addition to the SE Grocers product line, reflecting the rich culinary heritage of the Dominican Republic.

"As a company committed to diversity and inclusivity, we are proud to honor and celebrate the rich heritages of our Hispanic and Latino American neighbors by highlighting their traditions and flavors that are now staples in our communities,” said Raymond Rhee, chief people officer for Southeastern Grocers. “As a grocer, we actively seek partnerships with diverse suppliers to offer an expansive variety of products to our customers. In turn, we are able to shine a light on and support the future contributions of Hispanic and Latino Americans, ensuring our collective cultural tapestry reflects the diversity of our communities.”

Now through Nov. 5, SE Grocers Plantain Chips, SE Grocers Export Soda Crackers and other select products are available at a lower price through the grocer’s cost-saving programs. At Winn-Dixie, the items are available through the grocer’s “Down Down” program along with more than 150 other commonly shopped items, offering customers a savings of more than 15% on average at their neighborhood store when shopping items marked by the red hand on signs and tags throughout the store. 

Similarly, items marked in yellow and green signage at Fresco y Más and Harveys Supermarket are part of the “Low Price” and “Low Low Price” programs providing customers with deep discounts on their grocery trips.

To support upcoming Hispanic innovators and leaders, SEG is donating $15,000 to the Hispanic Heritage Foundation’s 25-year-old Youth Awards program to help Latino high school students in the Southeast as they work to build successful futures. The initiative focuses on connecting, inspiring and empowering students from across the nation through leadership, academic excellence and social impact to prepare them for their career journeys, all while celebrating their Latino culture and nurturing their potential.

SEG will also support several community celebrations in honor of Hispanic Heritage Month, including Fort Myers Latin Music Festival and the City of Apopka Hispanic Heritage Celebration, on Saturday, Sept. 16. SEG’s Hispanic associates and allies resource group, Pa’lante, has also planned several activities for local store and Store Support Center associates to embrace and commemorate the month.