The secret to success at Trader Joe’s
Trader Joe’s is selling more per square foot than competitors such as Whole Foods Market and has been ranked No. 1 in customer preference for two years running by data science professionals.
A psychologist sat down with Business Insider to dissect how the Monrovia, Cali.-based company gets consumers to spend more money on food without the use of promotions and online shopping options.
To read the Business Insider article, click here.