Save A Lot Enhances Digital Capabilities

Save A Lot has partnered with technology supplier Swiftly to expand the grocer’s digital footprint white enhancing customer, suppliers and retail media engagement.  

Tackling the growing use of retail media has been a challenge for independent brick-and-mortar grocers. The partnership with Save A Lot and Swiftly will allow retailers to access the lucrative advertising market, company officials said, which is expected to increase engagement with customers and amplifies visibility for consumer packaged goods companies and other supplier partners.  

"Pushing Save A Lot into the digital age is a key focus for our leadership team and Swiftly plays a critical part in this journey,” said Fred Boehler, CEO of Save A Lot. “Our customers are looking for ways to stretch their dollars as economic challenges make it increasingly difficult to make ends meet. Digital solutions, with a focus on personalization and savings, will not only meet our customers' needs, but also sharpen Save A Lot's competitive edge."

Swiftly's retail media network offers Save A Lot expanded access to advertisers and a nationwide reach. The company plans to reinvest retail media revenue into enhancing digital services for its price-conscious customers. This strategy aims to boost store visits, increase basket sizes, and elevate sales for its independent retail partners.

"In today's competitive landscape, delivering value extends beyond pricing. It's about seamlessly connecting with customers at every touchpoint," said Trey Johnson, chief merchandising, marketing and sales officer at Save A Lot. "By partnering with Swiftly we can equip our supplier partners with advanced tools for personalized communication and targeted promotions, thereby reinforcing relationships with our value-focused shoppers. This win-win unlocks enhanced marketing ROI for suppliers while ensuring our customers feel valued and informed every step of the way."