Save A Lot Debuts Loyalty Program
Save A Lot has launched its loyalty program, Save A Lots Rewards, that will offer points or “dots” to shoppers that can be redeemed for rewards at their local store.
Though independent Save A Lot Retail Partners will have the flexibility to customize the app with local offers, the loyalty program nationwide will earn shoppers dots, which they can redeem for free products. The app also features exclusive coupons and deals to deliver additional value for Save A Lot shoppers.
“Save A Lot Rewards marks our evolution in the digital space – even as an independent, bannered wholesaler, we recognize the importance of personalized and incentivized shopping,” said Trey Johnson, chief merchandising and marketing officer at Save A Lot. “There’s benefit in a loyalty program for everyone – more value for our shoppers to get better deals and value for us in learning more about who is shopping at Save A Lot, so we can better serve them.”
Users can download the Save A Lot Rewards app via the Apple and Android app stores. Now through November 19, Save A Lot will offer one-time use, hot weekly offers for new and existing loyalty customers, such as $0.49 for one dozen Good Nature eggs and $0.99 Crystal Falls 24-Pack Water. Shoppers will also have opportunities to earn additional dots in-app, with deals for national brands and Save A Lot’s private label products.
“Because we’ve waited to launch this loyalty program, we’ve had the advantage to observe the marketplace and take the best of what works, to maximize value for Save A Lot shoppers,” said Katie Kobus, vice president of Marketing at Save A Lot. “We’re providing this added technology to Save A Lot Retail Partners at no cost, offering a strong baseline program with several options for local stores to do what they do best – localize for their customers.”
