SaltWorks launches business-to-business wholesale website

Woodinville, Wash.-based SaltWorks said it launched a new e-commerce website to better serve its wholesale customers purchasing large volumes of all-natural sea salt and mineral salt. The new wholesale website, powered by the Magento digital commerce platform, provides a uniform brand experience and a range of self-service tools that are said to make buying easy and efficient.

According to SaltWorks, the website offers a responsive mobile-friendly design, straightforward navigation and convenient product discovery to make purchasing simple on any device at any time. While using the website, customers may apply for a wholesale account directly; have instant access to customer-specific, accurate net pricing when logged into an approved wholesale account; and request custom freight shipping quotes, track orders, and access invoices or purchase history online. The website also offers technical data, videos, product specifications, applications and certifications.

“We recognized that our business customers are not one-size-fits-all," said SaltWorks CEO Mark Zoske. "We worked hard to create a B-to-B e-commerce website that consistently enhances each customer’s experience based on their unique interests and purchasing needs while providing the absolute best customer service possible, whether they’re on a desktop computer or mobile device. I firmly believe that our new website is the future of B-to-B e-commerce.”