Sally Beauty hires new digital exec from H-E-B

Sally Beauty Holdings continues to focus on enhancing its omnichannel shopping experience.

The company has appointed Ellery Fisher as group VP of e-commerce and digital. He will lead the Sally Beauty and Cosmo Prof E-commerce and digital product teams. Fisher joins the team with a vision to further drive Sally Beauty Holdings' strategic digital efforts, inspiring a sense of community for digital shoppers by driving interaction and engagement across platforms. 

Prior to joining Sally Beauty, Fisher was the VP of e-commerce and financial services for Texas-based grocer H-E-B. Previously, he held various leadership roles with companies including Kraft Heinz, Walmart, Amazon and Target.  

"The digital experience is rapidly changing and more important to our customers than ever before,” said Chris Brickman, president, and CEO at Sally Beauty Holdings. "It is the front door to our brand, and customers expect a seamless and integrated experience across all our channels. Ellery is a proven leader with exceptional experience growing and scaling top organizations in e-commerce.”

Sally Beauty operates approximately 5,000 stores, including 142 franchised locations.