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05/04/2022

Safely's New Lavender Scent Hits The Shelves at Walmart

The company founded by Kris Jenner and Emma Grede is expanding its assortment of natural cleaning products.
Greg Sleter
Associate Publisher/Executive Editor
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Safety
Safely's new lavender scent is now available at Walmart. Photo: Andrew McCaul

Safely and its founders Kris Jenner and Emma Grede are launching its first scent expansion of Calm with the addition of its serene lavender scent that is available exclusively at Walmart and Walmart.com.

The new Calm scent has top notes of lavender, coconut milk, and lemon, with middle notes of tonka, heliotrope, and rose, and base notes of vanilla. The new assortment will launch with hand soap, universal cleaner, everyday laundry detergent and dish soap. Prices range from $5.98 to $13.98.

According to its website, Safety products are made free of stabilizers, sulfates, parabens, phthalates, dyes and animal byproducts. The company is focused on developing items that harness the power of natural surfactants instead of harsh chemicals.

The company was founded by Jenner and Grede with the goal of bringing to market cleaning products that were affordable, effective and made from ingredients and scents that differ from traditional cleaning items