S4RB will offer SmartLabel

Solutions for Retail Brands (S4RB Inc.) is partnering with the the Food Marketing Institute (FMI) and the Grocery Manufacturers Association (GMA) to assist U.S. retailers with implementing SmartLabel within stores, according to a press release.

Fort Worth, Texas-based S4RB Inc., a private brand grocery retail specialist, is now on the associations’ list of approved suppliers to offer SmartLabel — a technology that allows shoppers to scan QR codes on packaging in-store with their phones to access further information about products to provide them with details about nutrition and bioengineered ingredients, as well as information about sourcing and sustainability.

With research suggesting that consumers want to know more information about the products they’re purchasing than ever before, S4RB Inc. said "SmartLabel will play “a crucial role in helping retailers to be more transparent with customers.”

“The ethos of the SmartLabel initiative echoes the aims and ambitions of S4RB Inc. as a business, to bring customers, retailers and suppliers closer together — to develop tighter relationships and create better products,” said Kieran Forsey, CEO and co-founder of S4RB Inc., in a statement.

Forsey said S4RB Inc.’s work with retailers in the U.S. and U.K. has found that private brand lines that are more transparent about sources of key ingredients, nutrition and allergen information and the manufacturing process perform significantly better in terms of sales.

“SmartLabel will be instrumental in taking this level of insight to the next level,” he added.