Revolution Beauty Launches Walmart-Exclusive Line

The new Relove by Revolution cosmetics line offers shoppers an array of items each priced at $5 or less.
Zachary Russell
Associate Editor
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Relove by Revolution

U.K.-based cosmetics brand Revolution Beauty is launching a new line of products exclusively at Walmart.

The Relove by Revolution line is expanding to more than 2,500 Walmart locations across the United States. Priced at $5 and under, the Relove by Revolution assortment will include freckle pens, brushes, water-activated liners, reloaded eyeshadow palettes, loose baking powders, blur sticks and more.

"At Walmart, our purpose is to help people save money and live better – and for beauty that means delivering on trend, customer inspired items at accessible prices," says Creighton Kiper, VP of Merchandising, Beauty at Walmart U.S. "That's why we are so excited to welcome Revolution Beauty and their new exclusive line, Relove by Revolution to our growing assortment, providing our customers an exciting new collection for an exceptional value, all at $5 or less."

Relove by Revolution joins the company’s over brands: Makeup Revolution, I Heart Revolution, Revolution PRO, Revolution Skincare, Revolution Haircare and XX Revolution. Revolution Beauty’s products are 100% cruelty-free.

"As we continue to build Revolution Beauty's presence within the United States, we are incredibly excited to cultivate a new relationship with Walmart,” said President of Revolution Beauty USA Sara Staniford. “We are confident that our new Relove by Revolution collection will resonate with the Walmart shopper, and look forward to the many exciting elements that this collaboration will entail."