Report: More mobile content going unseen by consumers

Consumers are not picking up a lot of what retailers are putting out there in mobile content.

According to a new study of mobile content marketing from digital analytics platform provider Contentsquare, retailers in the apparel, luxury, and beauty verticals all saw the percentage of their mobile content that went unseen increase during 2018.

In the apparel sector, 71.82% of mobile content went unseen in December 2018, growing 2% from 70.6% in January 2018. In the luxury vertical, 75.2% of mobile content went unseen in December 2018, a 10% increase from 68.3% in January 2018. For beauty retailers, 82.77% of mobile content went unseen in December 2018, up 5% from 78.8% in January 2018.

In contrast, the automotive sector experienced a 21% drop in its percentage of unseen content, falling to 45%-49% in December 2018 from 57.9% in January 2018. According to Contentsquare, the automotive industry generally invested its creative resources wisely in 2018.