Reasor’s expands focus on health

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Reasor’s expands focus on health

By Gina Acosta - 01/02/2020
Reasor's own brand assortment

Reasor’s, a grocer based in Tahlequah, Okla., that manages five private brand lines (including its health-focused Clearly Organic label) is helping shoppers buy healthy in 2020.

The retailer launched a new assortment of wellness products that help promote good health, and it will be tagging shelves throughout its health and beauty departments to call out self-care, prevention and pharmacist-recommended items. The signage showcases a "Think Well" logo that signifies it as a recommended healthy product. 

Think Well signage

The extended products and signage are all in an effort to make health-and-wellness shopping easier for consumers. 

Additionally, the grocer is offering Think Well products on sale throughout the month of January, and customers will be able to sample healthy products from such dietary concepts as plant-based, Paleo, ketogenic and more.

Reasor’s operates 17 grocery stores and two convenience stores throughout northeastern Oklahoma. The company’s private brand lines include the namesake Reasor’s products, Best Choice, Clearly Organic, Redbud Farms (its premium line), and Always Save.

Gina Acosta writes for sister publication Progressive Grocer.

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