Raley’s relaunches private label chicken program

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Raley’s relaunches private label chicken program

05/22/2019
Raley's relaunched its private label chicken program to match the demand for sustainable products.

West Sacramento, Calif.,-based Raley’s is relaunching its private label chicken program to better meet consumer demand for sustainable products.

The company announced that the relaunch of its chicken program includes two significant improvements. The company’s brand chicken is now 100% antibiotic-free and packaged in 100% recyclable trays.

These improvements have been implemented for Raley’s private label chicken and Raley’s purely made organic chicken. Both labels are now cage-free chickens, packaged in 100% recyclable trays and absent of any antibiotics, added hormones and preservatives. Raley’s purely made organic chickens are also raised on USDA organic, non-GMO vegetarian feed and are free-range, giving them access to roam and forage in the sun.

“Raley’s is proud to launch our antibiotic-free chicken program and 100% recyclable packaging, bringing a higher quality product to customers at the same low price,” said Todd Allen, Raley’s director of meat and seafood. “These changes are a critical step in our journey and show our commitment to improving our food offerings and being sustainable in our packaging practices.”

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