Raleys names Keith Knopf COO
West Sacramento, Calif.-based Raley’s Supermarkets said it named Keith Knopf chief operating officer. In his new role, Knopf will oversee daily corporate operations, sales and merchandising, as well as marketing and advertising, for Raley’s.
“Keith is the perfect addition to the Raley’s family,” said Mike Teel, president and CEO. “With a focus on operational efficiency, Keith is uniquely qualified to drive strategic initiatives and accountability within the organization. I have tremendous confidence that Keith’s customer-centric approach will be extremely valuable as Raley’s continues to grow.”
A Fortune 200 leader with 25 years of retail experience, Knopf began his career with the May Co. department stores, where he held leadership roles in store operations, merchandise planning, information technology and finance. He also led annual business planning and strategy for the Victoria’s Secret division of Limited Brands, the retailer said. Most recently, Knopf led the retail operations and omni-channel store integration at Kohl’s Department Stores.
“I am a strong believer in delivering a personalized customer experience and involving team members in the company’s vision,” Knopf said. “It’s exciting to join a company with values that align with my own.”