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06/09/2022

QVC Goes Live On FuboTV

The new agreement allows the livestream shopping retailer to reach an additional 1 million consumers across North America.
Greg Sleter
Associate Publisher/Executive Editor
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QVC

QVC is the first livestream shopping channel on FuboTV, bringing 20 hours a day of live vCommerce programming. 

FuboTV has more than 1 million subscribers in North America and is available across most connected and smart TVs, gaming consoles, mobile apps, tablets and the web.

"We're excited to introduce our uniquely engaging vCommerce content to FuboTV viewers and welcome them as new customers, while also giving our existing customers yet another way to engage with us via digital streaming,” said David Apostolico, senior vice president, Platform Strategy, Development & Distribution for Qurate Retail Group, the parent company of QVC.

The launch on FuboTV reflects QVC's continued strategic initiative to expand the reach of its original broadcast and streaming vCommerce experiences across new media and digital platforms, which include over-the-top devices and services, shoppable apps, social media, digital over-the-air networks, mobile apps, and websites