Publix Super Markets to offer mobile pay

Lakeland, Fla.-based Publix will soon be offering a new mobile payment method for consumers.

According to Florida newspaper The Ledger, Publix’s customers will soon be able to pay by credit, debit or flexible spending account with the grocer's mobile app. The current mobile payment option, on Apple devices, is being rolled out gradually in its stores, with plans to expand to Android.

The mobile pay system will integrate coupons and other offers already connected to the app, according to the article.

“By integrating a mobile pay solution within the Publix app, we can offer a way for our customers to plan, shop, save and pay with ease,” Publix spokesman Brian West said in an email to the newspaper.

Publix follows a number of other grocery stores that have already introduced mobile payment options to make checkouts faster and easier. Walmart's own Walmart Pay made its debut back in 2015, while Target's mobile wallet solution through its app launched in 2017.