Publix prioritizes seafood transparency

Lakeland, Fla.-based Publix is looking to show consumers that the grocer cares about seafood transparency and sustainability.

The company announced that it has further collaborated with Sustainable Fisheries Partnership (SFP) and Global Sustainable Seafood Initiative (GSSI) to identify issues impacting sustainability in the seafood industry. 

According to the company, customers will now be able to easily identify which seafood products come from a sustainable source or are responsibly raised or caught. Responsibly sourced and sustainably sourced icons will appear with the price tags at the full-service seafood department and on shelf tags in the frozen seafood case. Products labeled with these icons have met rigorous SFP and GSSI standards for responsible and sustainable seafood practices, the grocer says.

“Participation with SFP helps Publix better understand important issues surrounding seafood sustainability,” said Maria Brous, Publix director of media and community relations. “This partnership allows us to identify where change is needed the most and empowers Publix to invest in fisheries to help them gain necessary resources to improve their sustainability practices.”