Price Rite Marketplace expands private label selection

Keasbey, N.J.-based Price Rite Marketplace is expanding its private label selection as the company adds its rebranding efforts to an additional 17 stores this year.

The company announced that its award-winning redesigned store concept, which is focused on deep discounts and fresh foods, will be introduced to more stores located in Connecticut, Massachusetts, New York and Pennsylvania by the end of this year.

The new Price Rite Marketplace offers a wider selection of Wholesome Pantry private label products, with free-from, organic, and gluten-free options; plus, a double-your-money-back guarantee program on the company’s private brand products.

“Our customers have really embraced the new marketplace feel, focus on fresh foods and amazing deals at the rebranded stores,” said Jim Dorey, president of Price Rite Marketplace. “We are excited to bring this new streamlined shopping experience to 17 more stores across four states this fall.”

Price Rite Marketplace kicked off its rebranding campaign in fall 2018 with three stores in Pennsylvania followed by five more Connecticut stores in March. The changes attracted new customers, generated industry buzz and even secured a National Grocers Association Creative Choice Award for outstanding marketing and merchandising in the supermarket industry.