President’s Choice Banana Crème Dulce de Leche Dessert Cookies

Differentiation is more critical than ever before in the store brand space. To set themselves apart from the competition, retailers need to develop truly unique products in packaging that pops on the shelf.

Each month, Private Label ⇨ Store Brands takes a look at an innovative new private label product and calls out some key differentiating aspects.

This month, we examined President’s Choice Banana Crème Dulce de Leche Dessert Cookies from Loblaw Companies Ltd., Brampton, Ontario.