PLMA’s 2016 'World of Private Label' show to be held 24-25 May in Amsterdam

The New York-based Private Label Manufacturers Association (PLMA) said its 2016 "World of Private Label" trade show, which will take place 24-25 May at the RAI Exhibition Centre in Amsterdam, will have more exhibitors and more products than ever before. It also will offer more ideas for building successful private label programmes, as one of the trade show's most popular attractions, PLMA’s Idea Supermarket, will be moving to a much larger space at the centre.

The Idea Supermarket will now be in the RAI Elicium and feature three new information areas. One area will focus on the latest developments in product ingredients, while another will provide important information about packaging and packaging materials, PLMA said. A third area will show creative television commercials that retailers are using to promote their own brands.

“The expansion of Idea Supermarket reflects the growth and increasing complexity of private label," said Brian Sharoff, president of PLMA. "Retailers and suppliers must now be aware of the latest innovations in product ingredients and packaging materials in order to satisfy consumers and meet the competition. In addition, retailers today are effectively using television commercials to promote their brands and tell consumers about the quality and value of their private label ranges.” 

Idea Supermarket also will display winners of PLMA’s 2016 International Salute to Excellence Awards for outstanding private label products. For the first time, International Salute to Excellence Awards will be given for private label wines. In addition, visitors to Idea Supermarket will be able to see private label ranges, displayed on gondolas, from more than 60 retailers around the world. Another attraction will be the New Product Expo, which showcases the latest innovations of this year’s exhibitors, PLMA said.

On 23 May, one day before the trade show floor opens, PLMA will offer a special seminar programme. In one of the presentations, Nielsen will provide an overview of the latest country-by-country market share data. Admission to the seminars is complimentary to all registered visitors and exhibitors, PLMA said. Presentations will be translated into English, French, German, Italian and Spanish.

PLMA’s “World of Private Label” is the world’s largest trade show for private label. The theme for this year’s event, PLMA noted, is “Private Label is People,” highlighting the private label experience of the manufacturers and retailers who will be attending. 

This year’s Trade Show is expected to attract more than 12,000 buyers and visitors from more than 110 countries. On the Trade Show floor, they will have the opportunity to visit more than 2,400 exhibiting companies. The exhibitors are manufacturers and suppliers of fast-moving consumer goods from more than 70 countries, PLMA said.

Products showcased will include fresh, frozen and refrigerated foods; dry grocery; beverages; cosmetics; health and beauty products; household and kitchen items; auto aftercare products; garden items; and housewares/DIY. Featured on the trade show floor will be 60 national and regional pavilions, PLMA said, promoting their countries and spotlighting the products they make.

For more information about PLMA’s 2016 “World of Private Label” International Trade Show,

For more information, visit www.plmainternational.com or e-mail [email protected].