The New York-based Private Label Manufacturers Association (PLMA) announced the availability of its 2014 International Yearbook. It allows users to check volume and value market share for more than 7,000 product categories in 20 countries based on data compiled by Nielsen, a global provider of information and insights based in New York. It also allows users to compare market share statistics across different countries and categories and to previous years.
According to the 2014 PLMA International Yearbook, store brands accounted for at least 30 per cent of all products sold in 2013 in 15 of the 20 countries in Europe covered by the yearbook. Sweden, Finland and Czech Republic crossed the 30 per cent market share line for the first time in 2013. And of the 20 countries tracked by Nielsen in 2013, 16 posted volume market share gains.
PLMA members and registered retailers and wholesalers may access the yearbook via www.plmainternational.com.