Plant-based baby brand arrives at Walmart

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Plant-based baby brand arrives at Walmart

Kristen Bell's and Dax Shepard's new Hello Bello line includes baby wipes, lotion and diapers.

Popular actors Kristen Bell and Dax Shepard have launched Hello Bello, a plant-based line of baby products sold exclusively at Walmart stores and on the brand's website.

According to Walmart, the collection is designed to give every parent access to high-quality, better-priced everyday essentials that are better for babies, budgets and the planet.

"We want to be a destination for parents to get everything they need for baby. Hello Bello is a fantastic addition to our assortment, enabling us to offer a fun, exclusive and affordable option for parents who prefer products made with organic and plant-based ingredients,"  said Melody Richard, vice president of baby at Walmart.

Hello Bello will launch with 10 products across multiple SKUs, ranging in price from $1.88 to $23.94, with the majority under $8. Parents can expect products formulated with safe and effective ingredients, including organic botanicals when possible; delivering greater comfort and performance including Diapers, Wipes, Shampoo & Body Wash, Bubble Bath, Baby Lotion, Diaper Rash Cream, Hand Sanitizer, Mineral Sunscreen, Bug Spray and Laundry Detergent.

"Our products are fresh and fun. More importantly, we use plant-based ingredients and organic botanicals that are better for our kids and better for our world," said co-founder Kristen Bell. 

Over the last year, Walmart has expanded its baby assortment in addition to enhancing the shopping experience, which includes a remodeled baby department in more than 2,000 stores and a new shopping destination on that helps parents shop curated nursery design styles.