Pinpoint Opportunities

Once again, Store Brands is pleased to present our Non-Foods State of the Industry Report, which provides a 52-week snapshot of all brands’ dollar share, dollar and unit sales growth, and other key stats across myriad non-food categories. The data, from Chicago-based market research firm Information Resources Inc., show private brands’ place among the top brands in each non-foods category (the presented categories exclude general merchandise). Channels covered by the data include U.S. supermarkets, drugstores, mass merchandisers, military commissaries and select club and dollar store chains.

Space constraints allow us to include only the top five brands under each category or subcategory. If private label did not make the top five in a particular category or subcategory, therefore, we excluded that category/subcategory from our report.

We hope you will find this reference helpful in pinpointing potential growth opportunities for store brands outside the food and beverage space.