Phelps Pet Products Relaunches Private Brand Collection

Phelps Pet Products has relaunched its Private Brand Collection that includes a variety of jerky treats for dogs offered in several flavors.

Announced on the company’s LinkedIn page, the assortment of jerky includes organic chicken, organic turkey, plant-based berry, plant-based chicken, beef and berries, duck & sweet potato, lamb and flaxseed and salmon.

In announcing the refreshed product line, Phelps said the company’s assortment allows retailers to choose the products they want without having to invest in product development, packaging, or expensive inventory buys. All products are made in the United States in the company’s SQF Level 2 certified facilities in Rockford, Ill.

The company said it can go from order to shipment in 15 days, with the typical turnaround time of between 8 and 10 days. 

Retailers are able to choose products for their respective assortments through Phelps’ 5P’s Process. This includes picking five elements of items being purchased: the protein, the position, the perks, the preservatives, and the item type.