PetSmart, Mixbook Launch Exclusive Photo Book Line
Pet retailer PetSmart has teamed up with photo book brand Mixbook for an exclusive collection of pet-themed templates.
The PetSmart for Mixbook collection features design elements including stickers and graphics to “capture the essence of the special relationship between pets and their humans.” The six new photo books, available on Mixbook.com, can be customized to celebrate a pet’s first days home, birthday celebrations and more.
Members of PetSmart's Treats loyalty program will receive exclusive offers on the PetSmart for Mixbook Collection.
"Creating the PetSmart for Mixbook Designer Collection alongside Mixbook allows pet parents to bring their memorable pet photos from their phone to their coffee table, giving pet parents more ways to build loving bonds with their pets and cherish the role pets play in their lives," says Will Smith, senior vice president and chief marketing officer at PetSmart. "Our exclusive Mixbook offer for Treats loyalty members further builds on our promise that Treats members get more."
The initial launch includes Everyday Dog, Cat and Pet books, along with Whimsical Dog and Cat Birthday books and a Contemporary Dog Coffee Table Book.
"Our customers are passionate about turning their photos and memories into photo book stories to treasure, including stories with their pets. We've seen a massive increase over the past few years of photo books celebrating pets," said Benjamin De Castro, chief marketing officer at Mixbook. "Looking back to 2021, we saw a 2X increase in the pet photo book category over the prior year. At the time, we thought this might be related to the boom in pandemic adoptions. However, the trend continued and we saw another massive 4X increase from 2021 to 2022 in the same category. It's clear that pet parents want a beautiful and personalized way to celebrate their unique family, of all shapes and sizes, and what better way then to partner with PetSmart to develop a fun and distinctive collection to deliver on that.”
PetSmart operates approximately 1,660 pet stores in the United States, Canada and Puerto Rico, as well as more than 200 in-store PetSmart PetsHotel dog and cat boarding facilities.