PetSmart Adds European Pet Food Brand Edgard & Cooper

PetSmart is expanding its selection of premium pet products with the addition of products under the Edgard & Cooper brand, one of Europe’s fastest-growing premium pet food brands. The exclusive assortment is launching through an exclusive partnership with General Mills.

Products in the line include dog food made with fresh meat recipes, zero meat meal, and whole fruits and vegetables. Edgard & Cooper's take on pet nutrition features dry and wet food, plus treats, made with real, fresh protein like chicken, venison and duck, combined with fruits and vegetables. Products include ingredients that aid digestion and promote healthy, shiny coats for dogs of all breeds and ages.

"People have become more mindful about what they eat, and as a result, we are seeing pet parents become more conscious of what goes into their pets' bowls too," said Erika Tervelt, vice president of Consumables Merchandising at PetSmart. "We are committed to meeting these needs with more innovative and quality pet food options."

According to PetSmart, the new assortment strengthens the retailer’s position in the marketplace to meet the growing demand for premium, real-ingredient, functional nutrition options at a time when many pet parents are more mindful than ever about what they feed their pets. Data from the American Pet Products Association revealed that pet parents are increasingly interested in foods that go beyond basic nutrition, with 54% of dog parents and 47% of cat parents showing interest in premium pet food options.