Petco names new merchandising leader

The pet retailer has announced its new chief merchandising officer who will lead its private label strategy.
Zachary Russell
Associate Editor
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Petco Health and Wellness Company has announced its next chief merchandising officer. Amy College will assume the role and be responsible for Petco’s global merchandising strategy across all categories, including the company’s growing private label assortment.

College will be replacing Nick Konat, who recently spoke about Petco’s private label strategy at the Store Brands Industry Forum on Nonfood Innovation. Last October, Petco opened its flagship store for its Reddy brand of premium products and accessories, signaling private label expansion.

College joined Petco in September of 2019 as senior vice president of operations & strategy and territory general manager. Prior to joining the company, College spent over 20 years in merchandising and category management roles at Best Buy, including buyer, vendor management and chief category officer.

"Amy is an accomplished senior merchandising leader with a wealth of experience and a track record of success at Petco," said Petco CEO Ron Coughlin. "Throughout Petco's transformation, Amy has played a key role in driving our health and wellness strategy and leading high performing teams. As our business continues to evolve, I'm confident she will help Petco deepen the competitive moats around our assortment—including exclusive and owned brands—as we deliver on our mission to improve the lives of pets and pet parents."

Founded in 1965, Petco operates 1,500 locations across the U.S., Mexico and Puerto Rico.