Petco’s latest partnership is bringing a direct-to-consumer dog food company’s products exclusively to the pet retailer’s website. Working with dog food maker Jinx, Petco will be bringing Jinx’s kibble and treats to Petco.com.
"As more consumers lean into online shopping, we're pleased to include Jinx in our carefully selected assortment of wholesome food and treats to help our guests find the right food for their pets' needs," said Petco chief digital and innovation officer Darren MacDonald. "We have massively enhanced our e-commerce capabilities and have experienced a growth of more than 100% in this category. Jinx is a natural fit within not only our digital transformation but also our dedication to quality nutrition standards for the health and well-being of pets."