Perricone Juices Teams With Investment Firm Eying Growth

The family owned supplier of private label products said the deal with Trivest Partners will allow it to make operational investments.
Greg Sleter
Associate Publisher/Executive Editor
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Perricone Farms

Perricone Juices, a supplier of private label and branded products, has partnered with the Miami-based investment firm Trivest Partners in an effort to accelerate its growth.

Founded in 1936 and headquartered in Newport Beach, Calif., Perricone has processing facilities in California and Florida and produces premium craft juices with a focus on the “freshly squeezed” citrus category. 

With the new partnership, Perricone CEO Bob Rovzar will remain in his position. “With Trivest’s support, we will continue our track record of organic growth while we significantly invest in our operations and our team to better serve our customers,” he said.

The Perricone family has roots in the citrus industry dating back to the 1930s. They will remain involved in the company as part of the ownership group. 

“In choosing a partner, we were looking for a firm who would preserve and build upon the strength of the Perricone brand and the legacy our family has built in the industry for over 80 years,” said Joe Perricone, the company’s founder and chairman emeritus. “Trivest’s decades of working with founders and families made them the perfect partner for us.” 

“We were extremely impressed by Perricone Juices’ talented and dedicated management team, industry-leading position, track record of growth, and sophisticated dual-coast operations,” said Jorge Gross, Jr., managing Partner at Trivest.We are excited about the opportunity to help the company further its growth by building upon the foundation that the employees and the Perricone family has built.”